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| With a thorough understanding of
the Dubai market, HEADSTART, a premier advertising agency offers clients
a wide selection of ATL / BTL strategic services that cover the entire
canvas of effective brand communication. Above The Line (ATL) brand communication Headstart provides effective ATL brand communication through a comprehensive range of services. We provide creative designs, award winning concepts and art works for the retail and service sectors (B to B or B to C), for new products and services as well as existing ones. Our services include advertising for print (multiple languages), TV & Radio as well as internet advertising. We also engage in web design and multimedia presentations, corporate stationery, brochures, catalogues, posters, flyers, packaging etc. as well as offset and digital printing services. Copywriting is yet another area of specialization at Headstart. There are professionals with conceptualizing and writing skills (both English and Arabic), who have extensive knowledge of the different categories. They also bring with them a long-standing experience of the region, along with a broad-based understanding of what works best for a particular brand. Below The Line (BTL) brand communication Encompassing the entire gamut of brand communication, Headstart’s BTL brand communication services include print communications as well as Direct Mailers (DM), and email campaigns right from strategy, creative development, data and mailing. Our in depth study of target audience, coupled with our expertise in creating effective and artistic mailers have resulted in an increase in prospective customer enquiries and ultimately higher sales for the clients. Point Of sales/Point Of Purchase(POS/POP) items like Display Stands, Product Stands using a range of products like MDF/Forex/Foam/Corrugated Boards/Steel/Aluminium/Glass, etc will be done by us with utmost precision finish to cater to the Retail, Hospitality, Trading, sectors, etc. Press Advertising Press Advertising is an effective ammunition which can be used to generate widespread awareness about a pioneered or resurfaced product or service. It is also one of the most frequently used mediums and has proved to be quite effective as it is unlimited in its approach. Since it is not restricted to mere sight; it enables the client to showcase their wares in terms of samples thereby allowing consumers to have a taste of what is yet to be devoured. Although newspapers have the ability to reach almost everyone, they may not reach a specific target as compared to magazines, journals & trade publications, which also have a longer shelf life thus increasing visibility & sales. At Headstart, we evaluate a brand’s persona and its augment zone by conducting studies aimed at the demographic audience, which covers nationality, gender, language, income, lifestyle, age, consumption habits, etc. Our in-depth acumen on the local media, readability figures, circulation figures - ranging from a particular area of a city to an entire region, etc allow us to assist you in meeting your advertising needs & make even a small sized ad have a big impact!! Advertising Strategy An advertising strategy is a campaign developed to communicate ideas about products in order to envelope large volumes of targeted customers inexpensively and effectively. The key to success is to adopt a creative and flexible plan with the ability to adapt to new market trends, based on indepth knowledge of the target audience and the avenues that can be utilized to reach them. At Headstart Advertising we adopt world-class creative advertising strategies in order to step into our consumer’s mind frame and retain our client’s presence. As a full-fledged advertising company we offer services not only limited to printing & website designing but we extend our reach to provide you with an array of options that will further escalate your company profile. We can design and create any image or idea that you desire within a short span to save valuable time as our approach allows us to guide you step by step through the process and provide a dominant brand design that will acquire new business and establish your name in the marketplace. Our aim is to monitor and promote awareness by giving a fresh personality, stimulate sales levels by attracting competitor supporters and modifying the business’s overall outlook to aid the company in its efforts to carry out their message into the market and expand their base to better position themselves. Web Designing Designing and maintaining a web site can be relatively economical and far more versatile when compared to other mediums of advertising. An interactive & effective website can provide your customers with the tools needed to locate the exact product that they are looking for 24 hours a day without draining human resources, thus reaching a broad spectrum of audience both locally and internationally, enabling instantaneous communication. When you advertise online, you gain leverage as you can aim the message even more closely by delivering different ads according to particular criteria. Moreover you can instantly track the feedback of the campaign and adjust the advertising strategy. Here at Headstart our highly qualified Web Designers are armed with the latest & hottest programs available in the market to help you set-up your website economically & ensure that constantly updated information is only a few clicks away!! We can further assist you by designing brochures, pamphlets, guides, graphs, forms etc, related to the products and services offered by your company which can be downloaded from the website instantly to help clients make a quick & informed decision. Exhibition Services Exhibitions, trade shows, trade fairs and the like are effective mediums to promote brands to targeted groups, be it B 2 B or B 2 C and it is a well-known and well-preferred medium in Dubai. We effectively combine several mediums to deliver seamless and effective brand identity. At Headstart, we tailor-make design and fabricate stalls; our services also include branding of stands, carpets, floors, chairs etc. including other promotional items. Through our offset and digital printing services, we provide premier roll up stands, pop up stands, banners, which can be mounted on foam board / forex board / MDF / glass or other alternate material. Our services also extend to exhibition hosts / promoters in various languages. Offset and digital printing services Headstart specializes in comprehensive and premier screen printing, digital printing, offset and large format printing on a wide variety of paper stock and display media. Screen printing can be done on a variety of materials including T-shirts, caps, mugs, wheel covers, sun shades, pens, leather items, table tops, etc. Headstart has access to a variety of paper, including art paper, re-cycled paper, hand made paper, etc. for all corporate stationery. We also have access to excellent post production set ups like matt / gloss lamination, spot ultra violet (UV), die cutting, mounting, perfect binding and gold / silver hot stamping. With both color separation & CTP (Directly to the Plate) pre-press printing facility, we enable faster production. We also have state of the art machineries for indoor digital printing, that renders high resolution print quality; the printing can also be used for fashion / jewellery / lifestyle products or services. Our facility for outdoor digital printing can cater to gigantic images and hoardings. Commercial Photography We provide professional services for outdoor as well as indoor product shoots. Our inhouse team of photographers are known for their artistic rendition as well as mastery of the photography medium. Our services also include model coordination as well as set decoration. The final product is a mix of art as well as the science of photography and hi-tech printing. Corporate gifts and promotional items Corporate gifts and promotional items are known to enhance brand loyalty as well as brand identity, while increasing the company’s own personality and visibility. Headstart specializes in corporate gifts and promotional items and give aways, by sourcing these corporate gifts locally as well as from around the world to suit every need and occasion. Headstart creates brand identity and logo designs for a variety of corporate gifts including T-shirts, note pads, caps, mugs, portfolios, leather items, jackets, table tops, etc. Signages Headstart designs a host of signages, spanning a wide variety of media for both outdoor and indoor requirements. These signages can be processed/manufactured or printed on neon sign, metal, acrylic, wood and other material. Creative Web Design & Multimedia Presentation From conceptualizing to designing, Headstart takes care of all types of creative web design and multimedia presentations. Using a vast pool of creative talent, coupled with fine execution and using the latest software and technologies, Headstart creates world class web design and multimedia presentations that can enhance your brand identity multifold. Coupled with our brochure / catalogue designing & printing services, we can create an effective and seamless brand experience. Search Engine Optimization (SEO) It is a well-known fact that most internet surfers use search engines to locate products and vendors and it is estimated that most internet users do not go past the second page or the 30 top rankings for a single search! Search Engine Optimization or SEO is fast becoming one of the most powerful ways to increase business today; adapting your site effectively to SEO increases the number of targeted visitors to your website. Search Engine Optimization services from Headstart include site analysis, keyword analysis, competitive analysis, web analytics and more. |
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