His career spans over 20 years, of which 16 years in Dubai.
John worked with Regional & International advertising/marketing agencies such as Hakuhudo, Japanese(World # 6). He has been functioning as a Sr. Brand Strategist for 10 years and have added Digital Marketing, for last 5 years.
Equipped with MBA(Marketing), Management Development Program from the acclaimed Indian Institute of Management Ahmedabad ( IIMA), Mudra Institute of Communication Ahmedabad(MICA) industry knowledge comes as the second nature to him.
John can handle and facilitate Digital Marketing and all the aspects around it, in a world class level. These are;
Social Media Marketing, Search Engine Optimization(SEO), Search Engine Marketing(SEM; Google & YouTube ads.), Web Analytics & Email Marketing
Our clients get significant results, in terms of Leads/conversions/Brand Equity. We are in the industry for 17+ years.
To connect and communicate, listen and participate with a target group the more effective and measurable place today is the digital space. That’s where average people spend 30% of their time today.
Here traditional advertising does not work, brochure-like websites do not work, and the web has given people ultimate freedom of choice and of goods. When there are no monopolies and constrictions, interrupting people's lives is not effective marketing anymore.
An online marketer now needs to find where people are congregating online and needs to engage them in a meaningful way. Be it in matching with what they are looking for, watching how they interact and understand what they’d like or listening to their natural opinions on your company or market and reacting to that.
Branding is a way of storytelling, and our decades of presence in the creative communication business give us the edge over those who may be coming from technology background and not have the nuances of visual communication.
We tap into the minds of your users to understand what they are interested in, what is upcoming in the market and how deep we can anchor your brand into it. If you’re in it for the long term; if you’re looking for a way for your brand to stand apart and get good ROI, then establishing your brand’s value into the market is of crucial importance.
Creating an identity for a brand is like taking a normal citizen and making him a celebrity. It is more than just a catchy tag line or an attractive or creative logo. It is creating the genetic code of your brand, the foundation on which all your strategies are developed, the first solid step to your growth. Any engagement with consumers or any promotion or any method of strategic planning that your brand carries out requires a visual identity that people can relate with. It is important what you project on behalf of the brand so it makes it equally important that your brand stays up to date on the changes and trends of the market, remaining relevant. On your step from just existence to discovery, brand identity can make or break your image so you might want to be careful when it comes to relying on the right people to do it.
We target your audience right
We get to know who your customers really are, what interests them, what captures their attention best. If you haven’t identified your customer’s personas yet, then that should be your immediate priority. Without a clear vision of your target audience, your message might get lost in the masses.
One major advantage of digital marketing is that it lets you connect to every customer/address your content to them as individuals. By knowing your customers statistics of parameters like age, location, profession, interests, computer literacy, personal needs & preferences, education level and lifestyle. We get your content to the right people and build a solid relationship. The connections we build catapult your business into online presence success.
We understand that you want your online presence to be visually vibrant and appealing but that can’t get you much further without a solid structure and compelling content. Beauty is nothing without brains, a pretty website is nothing without substance. More importantly, with good content, you cannot get consumer to stay on your website long enough for them to grasp your content, which is a no-brainer.
By substance, we mean actionable, informational educational content that is written in a plan first and then broken down for the end audience. Exclude this is your content and people will exclude you from their interests. We include all these elements into your content through visual graphics, easy links and a crystal clear cut structure to navigate the users around your content.
While identifying the social channel to be present in be the first step, having a strategy for engagement with the identified audience should be the second most important in your checklist. We develop strategies to grind level right from content, supporting visual, customer listening, product listing through targeting for the right reach and impressions.
Understanding the impact, measuring the reactions and listening to the audience come as a part of testing and iterating our strategies to enhance and see what works better for your brand.
With great content comes great audience attraction. We help you understand the methods and means of how different platforms enable advertising beyond your organic followers. The objective of Ads could be vast. They help you increase your followers base, drive traffic to your websites, increase impressions on your everyday content, increase app downloads, or simply increase the reach and spread of your post to a specific set of audience who could be your potential buyers.
Our studio help solve your design needs to develop creative content, copies and display them to the right set of audience and split the result to a comprehensive data that will help you plan further on your existing understanding of your brand’s social strengths.
Search Engine Optimization(SEO) is directly connected with Google Algorithms. We update literally everyday, to be at par in order to keep our clients on top on the digital world. We use world class softwares and techniques to get the best results. We are equipped with content creators such as the content writers(in English & Arabic),keeping all the SEO content formulas. It shall not have plagiarism, no keyword stuffing and other back hat demotions. All original and unique content with the user- engaging methods. We also support the written content with images/graphs/infographics/videos, etc. so the user will turn to a customer with faster turnaround time. We do study your competition and track their digital presence and evaluate, so we can come up with a tailor-made online campaign strategy, which your communication shines on top.
A Search Engine Optimization (SEO) program increases overall visibility of your business across all search engine platform. It provides an opportunities for brands to create acquisitions (sales, leads, inquiries etc.), and help consumers to engage with your brand, building intent and driving people further along their user journey towards that valuable First Moment of Truth, which is ensured as they find your business on the first page of the search result across all search engine platform.
With rapid evolution in search engine algorithm our approach to SEO is built on a unique blend of best practice, clear process and ingrained innovation, providing maximum value and measurable results.
The most important task is to find how consumer search for your industry, and that’s where keywords come to play. Identifying the most apt keyword across search engine platforms relevant to the industry is only beginning of the work. Focusing on the search volume and frequency of the keywords gives an insight about what are the most used and appropriate keywords.
Every industry has a perception about keywords and they often use the same without proper research. The consumers and visitors might not have the same set of thought and this results in poor SEO rating effecting the business search on the web. Keywords are evolving process and are effected by market shift and consumer demand. Ensuring the research is apt and regularly updated is our expertise.
SEO technical audit to identify any obstacle at set up phase, plus on-going technical support. Technical optimization consists of two major activities
On site SEO –This involves planning, research and implementation during building of website. It is also essential for all websites and is a prerequisite for the second aspect of SEO.
The main component are:
These are only a few of the many task performed to optimise the search engine, SEO rating are governed by many other factors and we dedicate our resources to achieve the best for our client.
SEO content audit, then on-going content support. It involves creation of creative content with respect to the business, it not only draws visitors but also influences the SEO rating influencing the business growth.
The major activities of content include:
Developing and regularly updating social media content is also our expertise and we dedicate and build a timeline to never miss an opportunity to share and engage with audience. We ensure that that every content is original and there are no copyright or plagiarism claims, our content is educative and beautifully written in first hand. Content optimization might not directly affect the sales but it adds to the brand value and increases online presence of the business making it more trustworthy, and the most important SEO rating.
SEO Strategy is a holistic approach where we plan, design and layout the complete schedule of activities to be carried out for improving the website rating. Research processes underpin the fundamentals of our strategic focus under which main highlighting areas are:
The entire growth strategy is evenly distributed and SEO campaigns encompass that we deliver our clients within the time frame. The planning is scheduled on the following parameters
Every search engine is regularly updating their algorithm. We assure that our clients do not stay behind in the race as we regularly examine and update our work, as per industry standards. Once audits are completed, we embark on rolling monthly campaign management. This will focus towards off-site activity (authority optimization), and on-site technical and content support.
Online marketing is more than just broadcasting and interacting on your blog or website or forum. With new tools and the two-way and multi-way conversations that technology has brought, more and more companies are monitoring the web for mentions of their name and products and are then interacting with potential customers where their name is mentioned. Mostly this is happening on blog and discussion forums.
Online reputation management includes managing your business and its brand value across every review and rating forum to every social media platform. It is ideally required for 3 major purposes adding to the growth of your business
When a consumer or a client gains interest in your business, the first thing they look for is the trustworthiness of the company. Don’t let negative or careless brand reputation harm your business and deploy resources on Reputation Management as it plays a vital role in the growth of your business.
In the age of fast growing internet time is the key when it comes to Reputation Management, a slight delay in response or moderation and result in catastrophic image destruction for any business. Monitoring every online presence and feedback about your business, be it social media platform or review forums is our uttermost priority. We keep a regular check on all online activity and respond to any suspicious or concerning situation.
Use Proactive techniques to engage with consumers and clients. We alert and moderate discussions on the online platform when visitors are talking about your business. We engaging with the audience and deliver responses which don’t look fabricated or machine generated but closely resemble to human like interaction. The audience feels they are interacting with a human and not with a company or business. Personifying your business helps building emotional connect with the audience on personal level.
We provide expertise in design implementation providing a full range of social media marketing services (SMM) bounding in popular social media platforms, content generation, creatives ideation, social branding techniques. Holding it all, we manage your online reputation for you to build profitable and promising relationships with your existing clients as well as potential leads.
Maintaining an online presence requires consistency which you will find with our team comprising of a content strategist, who will generate as well as document your content marketing strategies a copywriter who help you build up on content, a social media marketing strategist who will guide you through an exclusively customized social media strategy and set of graphic designers who create and define your brand identity and establish it through recognizable and related Creatives now they need you, unless you tell them that.
Another important segment that we counsel you on, is the right platform for your business. This entirely depends on who your target audience is and which social media platforms they utilize. Only brands with visual content work well on Instagram, Pinterest and Snapchat whereas companies reaching out to a more serious, career oriented crowd will perform better on LinkedIn.
Facebook is perfect for small-medium businesses and Twitter allows you to reach to your consumer base directly. Social media marketing revolves around consistency, valuable content, availability and driving traffic to the desired destinations-landing page or website.